Best Content Marketing Strategy
As online marketing get greater attention from various brands, more businesses all pile into the content marketing pool thereby increasing the level competition in Content marketing.
Alright let’s look at it this way, as competition increases, many brands tend to abandon the struggle of using content marketing due to the fact that its result will never start coming in overnight.
In a simple sentence, many brands abandon content marketing because they are just impatient to wait for six months before they can begin to see the results of their online marketing using the contents on their blogs. So in this post, we will be taking a special look in to the content marketing trends that these brands have to watch out for that will not fail them by 2017 if they take it seriously. Meanwhile, the first thing to consider is finding the exact need of your customers and then leveraging on the trends that have been and will remain till next year. Please watch this 5 Minutes video on Content Marketing trends as shared by 5 top Influencers on Yo
here are the Content Marketing Strategies that will trend in 2017 that you must take advantage of.
1. Don’t be left out! Online video is the fastest growing content marketing trend.
Ever noticed or compared the rate at which advertisers use Video ads these days? Even you yourself will go for the video guide you see on blogs than the written text that requires you to read down. The truth is that users are appreciating video content more than texts. That is the reason why you now see more of Video ads on Facebook, YouTube and blogs. Facebook was reported to hit 100 million hours per day on video watch time as reported by Techrunch. That is quit an incredible time for people to spend watching videos on Facebook. Don’t worry, I will put up something about how you can take advantage of this opportunity to grow your business and generate more revenue.
Because users started appreciating more of video contents, Marketers are also increasing their budget and time for their content marketing strategy and that alone is also making Google to reward Content marketers that use video contents on the platforms with better search rankings.
Video content is the best for providing guides and better explanation to your customers that is why many Tech launches uses video content to sale the software and make the use easier for buyers.
Let’s look at this 31 Video marketing statistics from Hubspot. See Infographic below.
2. Information Marketing Is Never Losing Out
Even though that the internet is flooded everyday with lots of information, There is still high demand for quality premium information that comes in various forms like E-book, mentorship and the rest of them.
A very good example is to back this claim up is Jon Morrow of Smartblogger.com. Jon sales his Blog Traffic Blueprint at a whooping rate of $497 and makes over $100,000 per month., You also see Darren Rowse of Problogger.net, he sales and makes huge sales from his $29.99 E-book tagged “31 days to build a better blog”.
what another good example is what Akpomedaye Victory of www.dotcomarena.com did by hosting free webinar on Gotomeeting, and took almost 2 hours to explain in details all you need to make huge affiliate sales on JVZOO, and produced the step by step guide in his Premium Affiliate Marketing Master class with which over 50% turned out to request for the course even before he started preparing it (Good upsell right?).
This is a typical example of what you see when you build authority with Quality information. People will beg to pay for it. With this, you now understand that people are still willing to pay a premium price for content that solves a burning desire. All you need to do is discover and master what your customers are hungry for. Below is a photo image I made about how people use blogs to make money.
Having seeing all these, you believe with the talks by Online marketers consulting as a business, (paying someone to guide you and teach you something) is a $415 billion industry.
Consider paid distribution to make an impact with your content.
Yeah! Another trend is the paid distribution of content marketing. Back then in the early days of blogging, SEO was very early any anyone can easily rank for any keyword, but these day? Ah, bro you gotta work your ass off before you will start seeing any reasonable results.
Now, for the fact that free traffic coming from good content marketing strategy when a good SEO is implemented, will come, its takes months and sometimes, up to a year before you will see result with your continues SEO effort.
Paid advertising has become the nest alternative for marketer who cannot wait for months to start result into their business. This has helped platforms like Facebook to report a Buoyed revenue due to mobile advertising.
All you need tom do is:
- Learn and understand your target customer
- Get your product or service ready
- Plan your paid advertising marketing budget
- Run ads to your targets and capture leads
- Present to them an offer they cannot reject
- Make your money and help them become better
- Make another offer and make more money.
Note: This strategy works only when you have a product that can add value and make lives of buyers better, else, they will never come back to buy anything from you again after they buy for the first time. Remember, it’s easier to sale to your existing customers than a prospective customer.
If you are considering using paid advertising, then using a trial version for your product is a great way to start with; that way, your customers will determine the value of your product before paying for it. Dont forget your brand awareness is involved here.
4. Data-backed decision making for your content marketing efforts is necessary
Niel Patel said in one of his post about content marketing that
“I predicted that data-backed posts would become a norm. More tools will be available to the average blogger that allow easy data mining. Hence, great content marketers won’t have any excuse to not back up their statements with data.”
The post I wrote about how china will cause Google a $19 Billion loss in revenue by 2017 was data driven and that helped me build my Authority as a writer.
Here is another one from Ahref, the post on Evergreen content saw an increase of 486% in its search rankings after it was updated with better data.
Using good data to back up your claims in your blog post will help you gain a lot and you can’t afford to miss it.
That is why data driven and well researched posts are ranking high on Google SERPs. For instance, look at the results for the search query “content marketing trends 2016.”
Are you seeing that the top results are data driven? So next time you want to pen down your ideas as post, use data and make it authentic.
Telling your story/Personalizing your Content Marketing strategy will help in Conversion.
Just the way great motivational speaker do by telling their story in a way that will melt the hearts of their audience is the way you should use your brand in personalizing your content marketing strategy. You appear practical when you use yourself or company as a point of contact to what you are writing about. Your audience will feel connected and that will earn you;
- Increased engagement and conversion
- Trust and loyalty
- Bragging right
- Customers coming back repeatedly
If your business is based on Ecommerce, then this strategy is something you must leverage to keep both new and existing customers. You must have to take advantage of pointing to either yourself, your brand or something as a point of contact to your content marking plan.
To wrap it up, since the competition in the online business community is ever increasing, I believe Paid distribution is easiest of everything I have said here. The only thing involved is that you will spend money.
You must have to know your audience very well so mas to enable you know the exact content marketing strategy to use of a better R.O.I. Never forget to include valuable data that will help improve your engagement which in turn will increase conversion for you.
Waooo… It’s been a long day. Alright let get down with action. Help me with other strategies that I didn’t include in the comment section and please do subscribe to get more of this delivered to your inbox before you leave.